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NEW
31 LE ROUGE: L’ESPRIT CAMBON
The House’s most exclusive lipstick, inspired by a legendary address: 31 rue Cambon, the birthplace of CHANEL creation. 12 shades that recall Gabrielle Chanel’s designs, ateliers and apartment. 12 colours that reveal and embellish—made for singularity rather than subtlety. 12 bold statements to wear day after day.
OBJECT OF VALUE
The 31 LE ROUGE case can be cherished and passed down, like a precious jewel. The glass and aluminum design is an homage to the flacons of high perfumery. Created to stand the test of time, this lipstick can be reinvented with new shades again and again, thanks to an innovative refill that fits into place with a single click.
OBJECT OF CARE
31 LE ROUGE is both a lipstick and a firming, smoothing and moisturizing product. The formula was carefully developed by the CHANEL laboratories and is enriched with Gardenia Oil—a CHANEL-exclusive ingredient*—from Gaujacq, France, and maracuja oil.
After 1 month of use, lips are 70%** more moisturized, 44%*** smoother and 14%*** more defined, plus appear 55%*** firmer.
*Patent pending in Europe, the United States, South Korea, China and Japan
**Instrumental evaluation of 20 women by corneometry on bare lips after 4 weeks of use
***Clinical evaluation of 26 women on bare lips after 4 weeks of use
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