Armani

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A new, sophisticated interpretation of the most supple,

deconstructed shape, inspired by the world of tailoring.

Available in ever-current shades and with a practical,

removable shoulder strap, la Prima Soft retains the elegant,

sophisticated allure of the brand’s iconic bag.

Discover the la Prima world

Explore the selection

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Company Information.

Giorgio Armani S.p.A.
Head Office: Via Borgonuovo, 11 · 20121 Milan, Italy · Tel. +39 02 72318-1 · Fax. +390258191900

Share Capital: €10,000,000.00 fully paid-up · Milan Register of Companies
Tax Code 02342990153 · VAT Number: 10985020964 · Milan Economic and Administrative Index (REA) 919502

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Please be advised that you can exercise your privacy rights at any time by contacting our Data Protection Officer at the following address: dpo@giorgioarmani.it