Dear Dia Community,

Fall fashion is here, and I have monumental news to share.

Over the last five years, we have seen a dramatic change in inclusive fashion with more brands and options than ever before. And yet, it can still feel almost impossible to shop — I know this firsthand. Many retailers don't carry stock in stores, and navigating between several websites to find styles in your size can feel like a complete waste of time.

I created Dia & Co to solve this problem, and today, we've hit a remarkable milestone: 10,000+ styles are now available to shop on Dia.com. Our team has brought over 250 of the best brands in inclusive fashion to our site for a first-of-its-kind experience. It’s a big win for all of us at Dia & Co and for you, our community.

To celebrate this milestone, we are launching a new campaign today:

HUNDREDS OF BRANDS,
THOUSANDS OF STYLES,
ONE ADDRESS

This is true style freedom: access to the best wardrobe possibilities all in one place.

We've partnered with the iconic Katie Sturino – the Founder of MEGABABE, Author of Body Talk, and who you may also recognize from the viral series #SuperSizeTheLook – as our new global brand ambassador. We have long admired Katie as a fashion pioneer and couldn’t be more proud to have her at the helm of our new campaign.

Now, if you’re thinking, "Wow, 10,000+, that's a lot!" You're right! Over the course of the campaign, we will invite guest curators (including some of you!) to share with us their favorite styles from our site – starting, of course, with some of Katie’s must-haves. I invite you to explore her selections and looks in our new collection.

I want to express my deepest gratitude to the Dia & Co community. Your feedback, support, and trust have played a pivotal role in our journey to reaching this extraordinary milestone.

Stay tuned for updates from Katie and me as we unveil more of this exciting campaign. I can't wait for you to see what's in store.

With heartfelt gratitude and excitement,

Nadia Boujarwah,
CEO and Co-Founder of Dia & Co