There's a popular phrase among gardeners and green thumbs: “Right plant, right place.” It speaks to the idea that if a plant is well-suited to its environment, it will thrive.
Well, the same applies to business, and The Sill is uniquely positioned to capitalize on a massive, fragmented, and ever-expanding houseplant market. Of the entire $4.5 billion indoor plant industry, only 4% of sales are online. Four percent! That's far below other industries (just think about how much you shop online!)
The opportunity to modernize this industry and give people a way to outfit their homes with responsibly-sourced plants is huge.
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