Hawaiian flower print with handwriting that says, “Aloha is simple. You give and you give and you give from the heart. Big aloha! Rell.

The Patagonia Aloha Spirit collection is an ode to Rell Sunn. Rell’s generosity, style and beauty inside and out have made her a timeless symbol of kindness and love. This collection features her handwriting and floral prints indigenous to the Hawaiian Islands.

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Men’s Pataloha

A person leaving the beach on their bike with a surfboard in the rack and a dog running beside.

“The aloha spirit
is simple. You
give and you give
and you give from
the heart.”

–Rell Sunn

Women’s Pataloha

Animated GIF of various kids’s Pataloha products.

Kids’ & Baby Pataloha

Ian Walsh Menehune Mayhem Foundation. Lahaina & Kula Strong Back-To-School Beach Bash. September 16, 9AM to 4PM at Hoʻokipa Beach, Maui. A cartoon-style poster of kids surfing and playing at the beach.

In support of kids and families affected by the wildfires, and to help them ease back into the swing of school and new surroundings, Patagonia Global Sport Activist Ian Walsh is organizing the Lahaina & Kula Strong Back to School Beach Bash at Hoʻokipa Beach in Maui. This event will serve as a distribution point to provide much-needed back-to-school tech essentials, school supplies and new gear for the children of impacted families. Additionally, it will be an opportunity to come together for a day of fun, friends and beach activities.

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Photos: (Middle) Rell Sunn and surf hound Shane return home after checking the lobster hole. Mākaha, Hawaiʻi. BERNIE BAKER (Bottom) Artwork by @loindaflow. LAIHHA ORGANNA MOSS-NOVAK

Earth is now our only shareholder. Read Yvon’s Letter

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