FORTY LOVE | AWAKE NY ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
 

Born and raised in Queens, New York, Angelo Baque rose to prominence as the Brand Director for Supreme, where he spent ten years. Following his successful run, Baque founded Awake New York, a clothing label that encapsulates the spirit of New York, and also founded Angelo Baque Studios, a creative venture for Baque to focus on projects under his own name. Here, Baque discusses his recent collaboration with Lacoste.

What brought you both together initially? How does Awake NY's ethos align with Lacoste and vice versa?

Growing up in New York, Lacoste was an aspirational brand. I’ve been a fan since I was a kid – I remember seeing the polo and track suits in music videos, watching hip-hop artists and my own friends adopt them and incorporate it into their own style. I grew up with Lacoste.

What's the creative process like? Are you sketching together, sharing pictures, going through the archives independently, etc.?

Like the rest of the world, we had to pivot in early 2020, so much of the creative work took place via Zoom and from the comfort of our respective homes. Although the process wasn’t ideal, we’re still very proud of what we were able to create in partnership with Lacoste.

Are there any particular outfits or items you're especially proud of or have some deeper story that you can share?

For me, it’s the polo. It’s a status symbol, and a symbol of achievement. The opportunity to work on a polo and put our brand name on it, that’s a bucket list item. It was always a dream to work on something that’s iconic and steeped in history. To now be able to work with the Lacoste team and put our touch on it, that’s something that I never would have thought I’d do. So, the polo certainly represents something more to me.
 
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