Why are we even doing these crazy upgrade offers? For those who are just joining Underground Cellar, we are in the business of cutting deals with wineries who want you to try their high-end wines. Wineries like to hook up our members, because they know once you try their top bottles, you'll be hooked.
Here’s how it works: when you buy into a deal, you’re guaranteed at least one buy-in bottle. From there, our algorithm could upgrade you to even pricier bottles from our winery partners, so you get the chance to try tons of delectable wines—at a fraction of their value. It’s like a mystery grab bag of awesome wine! Plus, each day features one off-the-wall top upgrade. Think magnums of Champagne, autographed bottles of Screaming Eagle, an elusive bottle of Domaine Romanée-Conti… you get the idea!
Give us a shot and see what living the upgraded lifestyle is all about!
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