The ski collection underscores Prada’s constant experimentation and innovation with technical materials, manufacturing and finishes - extended to the highest-quality and most technically-proficient skiing equipment, created in partnership with ski experts Faction Skis.

Captured in still images and a filmic short directed by Matt Pain, champion British-American freestyle skier, philanthropist and prominent LGBTQI+ figure Gus Kenworthy stars alongside gold-medal winning American snowboarder Julia Marino in the Linea Rossa Fall Winter 2021 ski campaign, engaging in a fierce battle across the slopes.