For Rida Ali, creating a strong Muslim identity in America is a passion of hers, one that she nurtures through her work as the president of New York University’s Muslim Students Association. We were thrilled she brought that passion and energy to her work with us on the "Positive Threads" campaign as part of the launch of our new Bamboo Woven Print Hijabs and our first Fine Pleat Hijab collection!

Rida is studying global studies with a concentration on Politics, Human Rights and Development with a minor in South Asian studies at NYU. She loves travelling, reading, exploring and engaging in new experiences. And when she’s not at school, you can find Rida exploring New York, making TikToks, reading poetry, or travelling to a new place. Follow Rida on all social media platforms @freespiritrida.

We spoke with Rida about how her choice to be visibly Muslim has shaped various facets of her life, how it helps create an authentic relationship between her and her Creator, and how pursuing her passions helps her feel her happiest!

Tell us about being a visible Muslim woman — is it something you think about when putting on your hijab and entering the world, what it means to be visible?

"By choosing to wear a hijab, I am constantly reminded to rethink and reimagine what I am capable of. As a hijab-wearing woman, I defy and break boundaries and expectations that are set by myself and society. Being visible means challenging perceptions and pushing myself to be stronger every day. I wouldn’t be the person I am today if I hadn’t chosen to be a visibly Muslim woman."

Why do you choose to be “visible” (meaning identifiably) Muslim with your hijab?

"In a world where there are so many misconceptions about Islam, I chose to show others that Muslims are not a monolith. Muslims are your classmates, bloggers, doctors, lawyers, changemakers, and so much more. By wearing hijab, I am a 'hijabi,' but I am also simply my most authentic self — Rida."

Click the link below to read the full interview, and check out Halimah's video interview on the HH Instagram for a behind-the-scenes look at her photo shoot! 📸

Need help? Reach out to us anytime at hello@hautehijab.com!