SHOP OUR LATEST 550S
If you immediately thought of the 990, we're sorry to disappoint you. While it is correct that the 990 is New Balance’s most popular sneaker and the ultimate “blend-in” style, and the same can be said about the Nike Air Force 1, they're not really competitors.

The AF1 is a retro basketball shoe that works as both a high, mid, and low-top silhouette. It’s no-frills and traditionally features a full-leather upper. The NB 990 is a running shoe that's most commonly seen dressed in nappy suede, only arrives as a low-top, and has a much sleeker profile than the AF1. Those that wear Air Force 1s don’t necessarily wear 990s and vice versa. So for years, it could be argued that New Balance didn’t have a direct AF1 competitor — until now.
The 550 was first relaunched as part of the brand’s ongoing partnership with Aimé Leon Dore. This co-sign gave the sneaker much-needed contemporary cultural weight. It was a style most New Balance fans — let alone sneakerheads — had never heard of before. Had it been relaunched any other way, it may have failed to pick up as much popularity as it has so far.
The similarities between both silhouettes make sense, considering they come from the same era. The 550 was launched in 1985, while the AF1 first dropped in 1982. The 550’s overall shape is slightly bulkier than the 990 and the sneaker is made predominantly out of leather. Although it first dropped exclusively in low-top format, the 550 was also made available as a mid-top recently, marking yet another similarity to the AF1.

Collaborations and special-edition colorways notwithstanding — the scarcity of which appeals to a wider range of consumers — it’s safe to say that the type of sneakerheads that would wear the Air Force 1 overlaps more closely with those that would wear the 550. So where the 990 may have been an alternative but not a competitor to the AF1, the 550 much more closely fits that mark.

New Balance has broken new ground over the past 12 months and can now relatively authentically move in the retro basketball sneaker world — this comes at a time when it's also forging new paths on the performance side of the sport via an endorsement with Kawhi Leonard.

The 550 has begun to establish itself as a respectable Air Force 1 alternative within the sneaker community. The road ahead is long and only time will tell what the model’s potential really is, but things are looking good.
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