From Balenciaga’s special Simpson’s episode to Gucci’s Guccifest, from Telfar Clemens’ Telfar TV to French filmmaker Loic Prigent showing the inner workings of Jacquemus and Rick Owens, it’s a major internal mindset shift for many fashion houses in erasing the self-created boundaries in which fields it can exist and operate.

The future will see brands work with streaming platforms like Netflix on shows and documentaries, deepen its ties with the metaverse and gaming, and touch on the wider net of interests of their audience.