Introducing the next generation business with bigger goals for the planet.
Giving Mother Nature A Seat At The Table
Hey there,
A not-so-quick note from us today.
We’re writing to let you know we might be in the news a bit today. That’s because we’ve gone public. Which is a really exciting milestone for us.
But it’s even more exciting because we’ve been working tirelessly to make our company about so much more than financial buzzwords and market trends. Today, we’re introducing the world to the SPO Framework. That stands for Sustainability Principles & Objectives Framework.
It means we’ve applied a new framework developed by a team of leading experts designed to hold our business accountable to the planet, not just the bottom line.
To be totally honest, it would’ve been much easier for us not to do any of this. To just roll through operations as usual. But at the core of our brand is a belief that we can build a better business — one that puts the planet right up there next to profit.
Before we wrap up, we’d like to focus on you for a second, if we may. Today, and all the days leading up to today, wouldn’t have been possible without you. Your support. Your encouragement. Your push to get better.
It’s what got us here, and we promise that in this next chapter of Allbirds, you’ll see more products, for more people — all built in the spirit of doing better for you and the planet.
Thank you for everything — we can’t wait for what’s next.
LEARN MORE
TREAD LIGHTER.
©️ 2021 Allbirds, Inc.
730 Montgomery St. San Francisco, CA 94111
Unsubscribe
