McLaren Automotive, the production car arm of McLaren Group, is the young gun of the supercar world. In less than 10 years on the consumer market, they’ve managed to acquire more than 50% of the market share of their rivals that have been in business for nearly a century. Why? Because in a culture ruled by innovation, they behave more like a tech company than a legacy brand.

With the popularity of F1 booming and the industry driving full speed into the electric vehicle revolution, we visited the McLaren Technology Center in Woking, England to talk to its leadership about the future of the automotive industry.