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The House celebrates its centennial year with a special collection that references the staying power of the brand, notably in pop culture – from 1921 to date, the word ‘Gucci’ has appeared in the lyrics of 22,705 songs*. This figure and unique plays on the House’s logo appear on ready-to-wear and accessories, destined to become collector’s items.
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In the Gucci 100 campaign, diverse genres serve as the musical backdrops to a century-long journey in which a cast of characters move through an evolution of sounds, harmonies, movements, tastes, and styles.
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A series of temporary stores opening in various cities around the world and a digital Pop-Up showcase the Gucci 100 collection in a multi-dimensional environment that offers visitors a truly immersive experience.
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*Data provided by Musixmatch, 2021
“You Got Good Taste”
By I. Rorschach and L. Interior
© Sony Music Publishing
“The R”
By E. Barrier and W. Griffin
© Sony Music Publishing
“Uniform”
(I. Anderson)
Courtesy of BMG Rights Management
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Guccio Gucci S.p.A., Via Tornabuoni 73/r, 50123 Firenze, Italia
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