Vague Watch Co. specializes in borrowing the aesthetics of vintage hard-to-get Rolexes (because most of us don't have thousands to drop on one). 

But now, Vague Watch has released a more under-the-radar piece to flex — the Domino’s watch. Back in '77, the pizza chain's founder Tom Monaghan gave his highest-earning franchise owner the watch right off his wrist. 
Hence, the "Rolex Challenge" was born. Every franchise owner who hit $20,000 sales, four weeks in a row, was gifted a Domino's-branded Rolex. 

Still ongoing, the challenge has changed slightly through the years. For one, the watch model has changed, going from that first Bulova to an Air King 14000, and now to an Oyster Perpetual. Even the style has changed, with the modern dials forgoing the old Domino's branding and opting for something slightly more subtle. The stakes are also higher, with the sales target raised to $25,000.
COP THIS PIZZA LOVER'S TIMEPIECE
● MORE FROM THIS JAPANESE WATCHMAKER 
SHOP VAGUE WATCH CO. ON HIGHSNOBIETY
● NIKE x HIGHSNOBIETY IS ALMOST HERE
Following a one-year absence, the Berlin Marathon is back. As the German capital is home to Highsnobiety's HQ, we teamed up with Nike on a commemorative capsule. Whether you wear the sneakers & garms for actual sport or just for lounging is up to you — we won't be watching. 
STAY TUNED FOR THE DROP THIS THURSDAY
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