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The la Prima line is enriched by new styles and craftsmanship, reflecting the spirit of the season. Palmellato leather acquires a new sheen, thanks to delicate shading on the bags’ trim, emphasizing their sophisticated allure.
From Boston bags to new dimensions of spacious cross-body bags: each accessory features the visually striking use of chiaroscuro in the season’s versatile, feminine color palette.

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Giorgio Armani S.p.A.
Head Office: Via Borgonuovo, 11 · 20121 Milan, Italy · Tel. +39 02 72318-1 · Fax. +390258191900

Share Capital: €10,000,000.00 fully paid-up · Milan Register of Companies
Tax Code and VAT Number: 02342990153 · Milan Economic and Administrative Index (REA) 919502

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