Over the past decade, the way we think of cars has changed dramatically. The basic concept of a car as a representation of freedom has been replaced by a utilitarian necessity defined by the views of future transit and its impact on climate change.
Going forward, the idea of a car will increasingly be seen as a relic of the past, a shell, and a piece of design. It’s a way of thinking about cars that BMW got a head start on through its Art Car Project that, since 1975, has seen artists design their own one-off versions of BMW race cars, in effect creating mobile sculptures.
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