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Over the past decade, the way we think of cars has changed dramatically. The basic concept of a car as a representation of freedom has been replaced by a utilitarian necessity defined by the views of future transit and its impact on climate change.

Going forward, the idea of a car will increasingly be seen as a relic of the past, a shell, and a piece of design. It’s a way of thinking about cars that BMW got a head start on through its Art Car Project that, since 1975, has seen artists design their own one-off versions of BMW race cars, in effect creating mobile sculptures.

BMW and Acute Art are releasing an app that will let people view a number of the art cars in AR on their phones for free. Initially, seven of the cars will be loaded into the app, with new cars being added every two weeks. 
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