Earlier this week, the announcement that LVMH — the world’s most influential luxury conglomerate — had taken a majority 60% stake in Virgil Abloh’s Off-White™ trademark broke. The news spread like wildfire among the same fashion media players that once dismissed Abloh’s efforts to break into the fashion industry the unconventional way. A decade on, how wrong they were.
READ CHRIS' FULL DEEP DIVE
Abloh will maintain a 40% interest in the company he founded in 2013, while keeping his current role as Off-White™’s Creative Director and Artistic Director of Louis Vuitton Men’s. New Guards Group will remain an operating partner for Off-White™. Additionally, LVMH and Abloh have signed an agreement which will see the creative director launch new brands under LVMH and partner with a selection of the group’s dozens of existing ones beyond the realm of fashion. 
People like to hate on Abloh, and whether these critiques are valid or not, the influential, boundary-free way of thinking the designer has brought to the industry over the past decade can’t be denied.

From injecting unscripted storytelling around product; to cross-pollinating creative disciplines to rethink what, and who, is touched by products; to setting an example of what it means to give back to communities that are systematically kept out of the industry; to serving as fashion’s most visible cultural curator — without anyone’s permission, Abloh has shown what the industry could become, if it only opened its mind.
I remember speaking to Virgil in 2016, pre-Vuitton days. Back then, he told me about wanting to shift the view the fashion industry had on streetwear being cheap, wanting to modernize fashion, and steer a luxury fashion house, with Off-White™ simply being a case study for his new ideas that related to modern consumers. Since then, Abloh’s accomplished every one of these goals and more. Now, with a “seat at the table,” just watch where he takes us next.
READ CHRIS' FULL DEEP DIVE
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EVERYTHING YOU NEED TO KNOW ABOUT OFF-WHITE
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THE FOUR FUTURES OF THE PLATFORM THAT BIRTHED LUXURY STREETWEAR
LUXURY HAS EATEN THROUGH STREETWEAR, WHAT NOW?
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