The Prada SS22 Menswear show utilizes the unique landscape of Sardinia, Italy, as its environment: in appreciation of and thanks to that local community, Prada supports the MEDSEA Foundation in its project to restore marine ecosystems with the reforestation of Posidonia oceanica meadows in the Marine Protected Area of ‘Capo Carbonara’.
Posidonia oceanica is a marine plant endemic to the Mediterranean Sea, providing an important habitat for marine species and playing a crucial role in absorbing CO2 to help mitigate climate change.