One of the best people in all of skiing, we were honored to have Annelise join the Designed by Tradition podcast. Her passion for the sport, her employees and the art of crafting skis is evident everywhere you look - and she's the driving force behind the authenticity and strong community behind Icelantic.
Annelise shares great perspectives on being a female entrepreneur in the ski industry, the early days of Icelantic, starting a ski company with lifelong friends, what inspires her, and much more.