As the calls for industry climate action and consumer behavior revolutions get louder and louder, this is a question many sneakerheads are struggling with. It's for exactly that reason that it's important to ask this question, on both a global-economic scale and on a more personal, private scale.

The short answer is that sneakers are not sustainable at all. However, the reasons why are intricate and complex. We try to do justice to the answer, with help from industry experts. 

READ THE FULL, COMPLEX ANSWER
READ THE FULL DEEP DIVE NOW

This piece is part of "The Highsnobiety Better Earth Manual," a guide for style enthusiasts in the age of ecological crisis — a crisis caused in part by the fashion itself. Here, you’ll find a growing set of resources about conscious consumption and the pioneers who are making change in our industry.

EXPLORE OUR "BETTER EARTH MANUAL"
 STORY MFG. IS DOING SUSTAINABILITY RIGHT
If you could encapsulate STORY mfg. into one word, it would be natural. The label only uses biodegradable natural materials and any offcuts will either be repurposed to become new items, used as tags on clothing, or get turned into nutrient-rich fertilizer.
The buttons on each piece are made from nuts, and the clothing is packaged in biodegradable cornstarch, while the brand’s production facilities are almost entirely powered by renewable energy.
There’s no point making a zero-waste product if no one wants to buy it, but the brand delivers. With a focus on loose-fit genderless streetwear, STORY mfg. hits in the strange intersection between Bode-style handmade high fashion craft, Online Ceramic’s streetwear dead-head prints, and something your grandmother would have made you if she was a die-hard hippy. The result is a product that transcends trends and feels of the moment.
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