Highsnobiety Q1 is the latest in a series of quarterly insights dedicated to the business behind youth culture and what makes our market tick. For our Q1 Special Report, we've presented an expansive, comprehensive analysis of the pivotal Dutch fashion scene.
If you were wondering why a lot of your new favorite labels hail from Amsterdam, it isn’t by sheer coincidence. Over the past decade, the Dutch capital has internationalized. Business-friendly tax laws, long-standing support of culture and the arts, and a hedonistic view on sex and drugs have laid fertile soil to grow the world’s next youth culture epicenter. A crop of fashion brands including Patta, Daily Paper, and Wandler have answered the call and run with it, far beyond the nation’s tiny borders.
In order to map what might be the world’s next fashion capital, we spoke to the minds behind seven of Amsterdam’s most influential brands.
