Lacoste

Amanda Hearst and Hassan Pierre, founders
of Maison de Mode, a sustainable fashion
website collaborate with Lacoste to launch
our first ever sustainable polo.

What inspired you to start Maison de Mode?

Amanda: I started working in fashion 10 years ago at the magazine Marie Claire. It was there that I started to learn about the stories behind our clothes - WHO made them, WHERE they were made, WHAT they were made of - and that's when I became more interested in the ethics and sustainability associated with the fashion industry. Unfortunately, not many people were talking about sustainability and, even more frustrating, the term "sustainable fashion" had a negative connotation. So, Hassan and I decided to create a one-stop shop where people could easily find responsibly-made clothing and accessories AND see that ethical fashion is chic and luxurious.
Hassan: Amanda and I both have a passion for sustainability and fashion and were challenged with the idea of proving that sustainability could be sexy. With her editorial background and my design background we realized there was no place to shop a curated selection of designers that had ethics embedded in their core values, so we decided to launch Maison de Mode to serve a growing consumer base we knew was out there.

Is it exciting to see brands such as Lacoste
moving into more sustainable pieces?

Hassan: Absolutely! It further proves that sustainability in fashion is becoming the norm. Seeing a major heritage brand like Lacoste make the transition into the sustainable fashion space will surely inspire other brands to do the same.
Amanda: Yes! Because for the fashion industry to really become more sustainable, the biggest and most popular brands need to lead the way. And by Lacoste proudly committing to more responsible practices in their company, the smaller brands will now follow suits.

Recently, you both promoted and sold the
Lacoste Loop Polo on Maison de mode,
what was your first thought when such a
heritage brand introduced a sustainable twist
on a classic piece into their collection?

Hassan: As someone who has been wearing Lacoste for over 20+ years I was beyond excited to learn the brand was going to introduce this updated take on their classic polo. When a brand's values start to really resonate and align with your personal values it's a big win!
Amanda: I was super excited! I grew up in NYC wearing my Lacoste polos and now the polos are even COOLER because of their sustainability.

THE LOOP POLO

SHOP NOW

Free shipping

Free and easy returns

FOLLOW US

If you are having trouble viewing images please click here.

To ensure delivery to your inbox, please add lacoste@club.lacoste.com to your address book.

Lacoste values its customers and respects their privacy. For more information about our privacy policy, please click on the following link: Privacy Policy

To remove yourself from our email list, please click here to unsubscribe.

LACOSTE USA
551 Madison Avenue, New York, NY, 10022
Lacoste.com/us