*25% Off Your First Pair Of Regular Priced Denim. Offer is valid at LuckyBrand.com. Not valid at Lucky Brand retail stores or Lucky Brand outlet stores in the US only. Offer is valid for first-time registrants only, and will expire thirty (30) days after receipt from customer via email. To redeem online, insert promo code at checkout. This offer may only be used once and must be surrendered at the time of purchase. Offer may be combined with select item-level promotions. Offer may not be combined with items marked as Discounts Do Not Apply on Luckybrand.com. Cannot be combined with other discounts, promotions, nor employee discounts. This offer does not apply to gift cards, previous purchases, applicable taxes, nor shipping and handling. Returns of any portion of the purchase will require equal forfeiture of offer or amount equal to offer. Not redeemable for cash or cash equivalent. Offer is not transferable. Lucky Brand reserves the right to extend, modify, eliminate, or reduce this promotion at any time.